About Us

Our Sweetie Origin

SweetieShop was born when South Africa had no dedicated online store for imported sweets, so we created one. The country’s very first candyland for global treats, made for anyone who craves flavour, fun, and discovery.

We’re high-energy and obsessed with sweets, snacks, and surprises. Whether it’s a nostalgic throwback that takes you back to childhood or the latest viral snack lighting up social media, we hunt it down, taste-test it, and stock it on our virtual shelves for you.

Over time, we’ve expanded beyond sweets to include vibrant drinks, everyday groceries, and playful merch — but everything still beats with the same SweetieShop DNA: bold tastes, bold colours, bold experiences.

Because at the end of the day, sweets are more than sugar. They’re about joy, curiosity, and sharing something wild and wonderful. Welcome to our flavour world.